Your photos and videos stay yours.

MetaClean is built so we never see your files. This page explains, in plain words, the little data we do handle and why.

Last updated: 27 October 2026

The short version

Your photos and videos are processed on your own Mac or PC. They are never uploaded to us or anyone else.
The app sends only a licence check (your serial key and a random installation ID) and asks our website whether a newer version is out. Nothing about your files.
This website counts visits anonymously on our own server, without cookies. No advertising or social trackers.
Payments are handled by Stripe. We never see your card number.
We don’t sell or share your data, and we don’t use it for advertising.

Who we are

MetaClean is made by SC LEX GLOBAL IT SRL (CUI 39743639, Reg. Com. J2018000908068), Romania, which is responsible for the data described here (the “data controller”). Contact: lex.media@gmail.com or the contact page.

1. Your photos and videos

MetaClean inspects and cleans files entirely on your device. The files, their contents and their metadata are never sent to us, never stored by us, and never pass through any server of ours. The app’s metadata tools run with remote lookups switched off, so reading a file’s Content Credentials doesn’t contact the internet either.

2. The licence check and update checks

To start the free trial and to confirm a paid licence, the app contacts our licence service. It sends:

Your serial key (once you have one). We store only a one-way hash of it.
A random installation ID created by the app. It identifies one installation for the trial and for activation limits. It is not linked to your name, your computer’s hardware or your files.

Like any web server, the licence service briefly sees your IP address to answer the request and to limit abuse. The app refreshes its licence now and then when you’re online, and keeps working offline in between. The app contains no analytics or tracking.

The versions you download from this website also check for updates: about once a day, and whenever you choose Check for Updates, the app reads a small public file listing the latest version. That request carries no serial key, installation ID or file information; our web server only sees your IP address and which app is asking, as with any page visit. You can turn automatic checks off in the app’s settings. When you download an update, it comes from the same download page you used to buy MetaClean. The Microsoft Store version gets its updates from the Store instead.

3. Buying a licence

Payments are processed by Stripe. Stripe collects the payment details you enter; we never receive or store your card number. From Stripe we receive your name, email address, country and the payment status, so we can send your licence key, provide support and keep the records the law requires (such as invoices and tax records).

4. This website

metacleanai.com sets no cookies and uses no third-party analytics, advertising or social media trackers. Fonts and images are served from our own server.

The free EXIF viewer reads your files inside your browser. The files and their metadata are never uploaded to us or anyone else.

Our web server keeps standard access logs (IP address, date, the page requested and your browser’s user agent) for up to 14 days, for security and to fix problems.

We also count visits anonymously from those logs on our own server, without any cookie: which pages are read, the referring website, the type of browser and device, and the country (looked up from the IP address with the DB-IP database on our server). No IP address is kept: visitors are told apart with a one-way code that changes every day. Daily totals are kept as long as we run the site; individual visits only as long as the logs.

When you download the app, we also keep a count of installer downloads: the date, which file, how much of it was sent, your browser type and the page that linked to the download. This record contains no IP address and nothing that identifies you.

The MetaClean Chrome extension

The MetaClean EXIF & AI Metadata Viewer extension reads the photo or video you choose, or the image you right-click, inside your browser. It does not collect, store or send any data: no file, no metadata, no browsing history and no analytics leave your device. When you inspect an image on a website for the first time, Chrome asks your permission to read images from that one website; the extension uses it only to load the image you clicked. Links in the extension open metacleanai.com, where this policy applies.

5. Contacting us

If you use the contact form or email us, we receive your email address, your name if you give it, and your message. We use them only to reply to you, and keep the conversation for as long as needed to help you and handle your licence.

6. Who can see your data

Only us, and the services we need to run MetaClean: Stripe for payments, our hosting provider for the licence service and this website, and our email provider for replies. We don’t sell your data or share it with advertisers.

7. How long we keep it

Licence records (hashed key, installation IDs): for as long as the licence exists.
Purchase records: as long as tax and accounting law requires.
Messages to us: as long as needed to help you.
Web server logs: up to 14 days.
Anonymous visit counts: daily totals as long as we run the site.

8. Your rights

You can ask us what data we hold about you, and ask us to correct or delete it, or to stop using it. If you live in the EU, UK or a similar jurisdiction, you also have the right to data portability and to complain to your local data protection authority. To use any of these rights, contact us. Deleting your licence records will deactivate your licence.

9. Children

MetaClean is not directed at children under 16, and we don’t knowingly collect their data.

10. Changes

If we change this policy, we’ll update this page and the date at the top. If a change is significant, we’ll say so on the website.

11. Contact

Questions about privacy? Write to us or email lex.media@gmail.com. We read every message. In Romania, the data protection authority is ANSPDCP.