AI metadata cleaner Remove AI labels from your photos and videos.

Edited a real photo or Reel and Instagram called it “AI info”? MetaClean removes the AI labels, GPS location and camera details hidden inside your files, right on your Mac or PC. Nothing is ever uploaded.

3-day free trial · then $5, once · Mac & Windows

MetaClean on Product Hunt
AI label removedGPS data removedCamera info removed
Content Credentials removedLocation removedEncoder info removed
AI info removedEdit history removedColour profile kept
AI label removedGPS data removedAudio untouched
Privacy 100% · nothing uploaded

Removes the metadata these platforms read

  • InstagramAI inforemoved
  • FacebookAI inforemoved
  • ThreadsAI inforemoved
  • TikTokAI-generatedremoved
  • YouTubeMade with AIremoved
  • LinkedInContent Credentialsremoved
  • PinterestAI modifiedremoved

New · Watch Folders

Export as usual. MetaClean watches for the AI label.

Export from any editor.MetaClean checks every file.Only AI metadata interrupts you.

MetaClean runs in the background and watches your export folders, every subfolder included. When a photo or video is exported or copied in, it checks the file. If it carries the metadata that makes Instagram, Facebook, TikTok or YouTube label it as AI, you get a quick prompt: Clean or Skip. If it doesn’t, you never hear a thing.

Works with whatever you export from

Photoshop and Premiere Pro are trademarks of Adobe. CapCut is a trademark of Bytedance. MetaClean works with the files they export and is not affiliated with Adobe or Bytedance.

How Watch Folders works

  1. 1

    Add your export folders

    Pick the folders your apps save into, subfolders included, so your project structure stays as it is. Watch Folders removes just the AI metadata; GPS, camera details and the rest of your file stay as they are.

  2. 2

    Export like you always do

    From any photo or video editor, or copy files in. MetaClean checks each new JPG, PNG, MP4 or MOV once it has finished saving, in any subfolder.

  3. 3

    Clean or Skip

    Only files carrying AI metadata (Content Credentials or AI-origin tags) bring up a compact prompt that lists what was found. Choose Clean, Skip or Review details, without opening the main window.

MetaClean for Mac: Watch folders, with the three-step explanation, the Privacy clean preset, Add Folder and “Watching quietly. No files need review.” MetaClean for Windows: Watch folders, with Add Folder, Stop Watching, Pause and “Watching in the background”
Watch folders: choose the folders once, then forget about them.
MetaClean for Mac quick-clean prompt: Files need review, Studio portrait.jpg with 3 selected metadata tags, Social campaign.mp4 with 9 tags and Credentials detected, buttons Review details, Skip 2 Files, Clean 2 Files MetaClean for Windows quick-clean prompt: Metadata found in 2 watched files, with Embedded C2PA credentials detected, buttons Clean 2, Skip 2, Review details
The quick-clean prompt shows what was found, file by file.
MetaClean for Mac: green checkmark, All clean here! 2 verified clean copies saved. Your originals are unchanged. MetaClean for Windows: All clean here! 2 verified clean copies created. The originals are unchanged.
A soft chime and a green check: “All clean here!”
  • Quiet when there’s nothing to remove

    Files without matching metadata never interrupt you.

  • Originals stay intact

    Verified clean_ copies are saved beside your originals, without re-encoding the image or video.

  • Your media stays on your computer

    Watching, inspecting and cleaning all happen locally. Nothing is uploaded.

Why real photos and videos get flagged

One AI touch-up. One “AI info” label.

You removed a stray cable with Generative Fill. You stretched a clip with Generative Extend. Your phone erased a stranger in the background. The photo or video is still yours and still real, but the file now carries a note that says “AI”, and platforms read it.

  1. 01

    You use one AI tool

    Photoshop Generative Fill, Lightroom Remove, Premiere Pro Generative Extend, AI video upscalers, Google Magic Editor, Samsung Galaxy AI. Even a tiny edit counts.

  2. 02

    It writes a note in the file

    Content Credentials (C2PA) and an IPTC source tag go into your JPG, PNG or video, with the name of the AI feature you used. Check yours →

  3. 03

    The platform reads the note

    Instagram, Facebook and Threads show “AI info”. TikTok says “AI-generated”. YouTube, LinkedIn and Pinterest have their own labels. How to remove it on Instagram and Facebook →

Privacy 100%

Your photos and videos never leave your device.

Online metadata removers want your file first. You upload it, wait, download it back, and hope they deleted their copy. MetaClean works on your computer. No cloud, no uploads, no account. The only thing it ever sends is a licence check.

  • Works on unreleased client work, family photos and videos, anything private.
  • No file size limits: a 4 GB video cleans as easily as a photo, and never leaves your drive. Video metadata remover →
  • No account, no email, no tracking inside the app.
Online removersMetaClean
Your file goes to a serverEvery timeNever
Works offlineNoYes, after activation
Checks the resultRarelyEvery copy
Whole foldersOne by oneYes
Keeps your originalUp to youAlways

Where does your file go?

Online remover
Your file Internet Their server Back to you?
MetaClean
Your Mac or PC Your file MetaClean Clean copy

How it works

Inspect. Clean a copy. Verify.

MetaClean is an AI metadata remover and an everyday metadata remover in one. Four steps, for one photo, one video or a whole folder of both.

  1. 1

    Drop a file or a folder

    JPG, PNG, MP4 or MOV. MetaClean lists every piece of metadata inside, grouped so you can read it: Content Credentials, AI tags, location, camera, history.

  2. 2

    Pick what goes

    Credentials only for the AI label. Privacy clean for location and camera too. All removable, or Custom, field by field.

  3. 3

    It cleans a copy

    Your original is never touched. MetaClean works on a private copy and keeps what your photo or video needs to look and play right, like its colour profile and orientation.

  4. 4

    It checks, then saves

    The copy is inspected again before it’s saved: labels gone, pixels and video streams unchanged. Folder results land next to the originals as clean_ files.

What it finds

Everything your file says about you.

An AI metadata cleaner is only as good as what it can see. Drop a file and MetaClean reads all of it, in plain words. Then it takes out what you chose and keeps what your file needs to look and play right.

Just curious? Look inside any photo or video for free with the in-browser EXIF viewer, nothing uploaded.

IMG_2041.jpg10 findings
  • Content CredentialsAdobe Photoshop · Generative FillFoundRemoved
  • AI source typeComposite with trained algorithmic mediaFoundRemoved
  • GPS and location44.4268° N, 26.1025° EFoundRemoved
  • Camera and deviceiPhone 16 Pro · 24 mm · serial numberFoundRemoved
  • Editing history14 steps in Photoshop and LightroomFoundRemoved
  • Dates and timestampsShot 12 Sep 2026, 18:44FoundRemoved
  • Titles and keywords"Sunset over the lake", 6 keywordsFoundRemoved
  • Software and encoderAdobe Photoshop 27.1FoundRemoved
  • Colour profileDisplay P3FoundKept
  • OrientationRotate 90° CWFoundKept
Clean copy verified · pixels unchanged

Pricing

$5. Once.
Yours forever.

The price of a cup of coffee. No subscription, no account, no upsell. AI labels are only going to get more common, so every update is free, forever. We’ve got your back.

  • Every feature, single files and whole folders
  • Photos and videos: JPG, PNG, MP4, MOV, any file size
  • Free updates, forever
Download for MacmacOS 14+ · Apple Silicon Download for WindowsWindows 11 · 64-bit Buy licence · $5One payment, yours forever · secure checkout by Stripe Download from the Microsoft StoreOr install it from the Microsoft Store

On Windows, if SmartScreen says “Windows protected your PC”, click More info → Run anyway, or install MetaClean from the Microsoft Store instead.

Free for 3 days. Then $5 for a licence key that’s yours to keep. 14-day full refund.

FAQ

Questions, answered.

What is an AI metadata cleaner?

A tool that finds and removes the metadata that marks a photo or video as AI-edited: C2PA Content Credentials and the IPTC "digital source type" tag, plus everyday privacy metadata like GPS location and camera details. MetaClean is an AI metadata cleaner that runs on your own Mac or PC, so your file is never uploaded.

How do I remove metadata from a photo or video?

Drop it into MetaClean, choose Privacy clean or All removable, and save the clean copy. It works on JPG, PNG, MP4 and MOV, one file or a whole folder, and your original stays untouched.

Why does my real photo or video say “AI info” on Instagram?

Because a tool you used wrote a note inside the file. Photoshop Generative Fill, Lightroom's AI Remove, Premiere Pro's Generative Extend, Google Magic Editor, Samsung Galaxy AI and similar features add Content Credentials (C2PA) or an IPTC “AI” source tag, even for a tiny edit. Instagram, Facebook and Threads read that note and show “AI info”. MetaClean shows you the note and removes it from a copy of your file.

Does MetaClean upload my photos or videos?

No. Everything happens on your Mac or PC. There is no cloud, no upload and no account. The only thing MetaClean sends over the internet is a licence check.

Which files does it work with?

JPG, PNG, MP4 and MOV. You can clean one file or scan a whole folder, including subfolders.

Does it change my original file?

Never. MetaClean cleans a copy, inspects that copy again, and only saves it after the checks pass. Batch results are saved next to the originals with a clean_ prefix, and nothing is ever overwritten.

Will it reduce quality?

No. It removes metadata, it does not re-encode. The app checks that image pixels and video and audio streams are unchanged after cleaning.

Will platforms still see my photo or video as AI?

MetaClean removes the metadata the platforms read. So nothing in your file's metadata will say "AI altered", "AI generated" or anything like it to any platform.

Does Watch Folders clean files automatically?

It inspects automatically and lets you decide. When a new export carries Content Credentials or AI-origin metadata, a quick prompt asks you to Clean or Skip, so nothing changes without your say.

Does MetaClean need to stay open to watch folders?

Keep it running in the background. The window’s close button minimizes MetaClean and watching carries on; choose Quit when you want it to stop.

What happens to files already in a watched folder?

They stay quiet. Watch Folders checks what you add or change from then on. To clean a collection you already have, drop the folder into Batch folder and it’s done in one go.

Is Watch Folders a Premiere Pro or Photoshop plugin?

No plugin needed. MetaClean watches the folders your apps export into, so it works with Premiere Pro, Photoshop, Lightroom and any other app that saves JPG, PNG, MP4 or MOV files there.

Which Mac and Windows versions?

macOS 14 or newer on Apple Silicon, and Windows 11 (64-bit).

How much does it cost?

$5, once. No subscription, and every future update is free. Try it free for three days first.

Your photos. Your videos.
No “AI info”.

Download free trial